We build your go-to-market strategy, map your market, and run the business development that fills your pipeline — then add the marketing, partner programs, and website behind it as you grow. Scoped around how your startup closes deals, not a generic playbook.
A short conversation about your product, your buyers, and how deals close today.
A written plan with scope, pricing, and timeline, built around where your pipeline is stuck.
We sign, connect to your tools, and get to work.
Our team spent years inside startups that built their go-to-market through trial and error: guessing at who to sell to, rewriting outreach that never landed, launching partner programs that stalled, and missing real opportunities along the way.
We started Defian GTM in 2022 so new founders can skip that part. We come in early and build the foundation right: a clear market, a working business development motion, and the marketing, partners, and website to support it.
Most of the founders we work with are still closing deals themselves, or have just hired their first rep or two. We give that small team the strategy, pipeline, and systems a much bigger sales org would have.
Strategy decides who you go after. Outreach, marketing, partners, and your website each bring those buyers in. What closes tells us what to sharpen next.
Our core service. We set your GTM strategy, find the buyers most likely to say yes, reach them at the right moment, and give you the words that convert.
We define your ideal customer and total addressable market, rank the accounts most likely to buy, and lay out the plan to reach them. Available as a standalone consulting engagement.
Outreach triggered by real buying signals like funding rounds, new hires, and tech changes, so prospects hear from you while they're in-market.
Call and email scripts written around your offer and the objections your buyers raise, then tested on live calls.
We watch reply and conversion rates and keep sharpening your positioning and talk tracks month over month.
Every asset supports a deal you're working, whether the founder is still closing or you've hired your first rep or two.
One-pagers, case studies, and battlecards written from the objections buyers raise on your calls, ready to send the same day.
Email sequences that match your call scripts line for line, so a prospect hears the same argument in their inbox and on the phone.
Campaigns aimed at the accounts on your TAM list, measured by qualified conversations booked.
Lead scoring and nurture sequences in your CRM, so whoever picks up a deal sees every touchpoint first. No CRM yet? We'll set one up.
We design, launch, and run the program for you, so referrals become a real channel without adding a hire.
Commission structures, rev-share terms, and partner tiers that attract real partners and still make sense at your margins.
We find and vet the agencies, advisors, and companies best positioned to send you business, then bring them into your program.
Every referral and payout tracked in one place, so partners are paid accurately and on time, and you always know where a deal came from.
Training, materials, and regular check-ins that keep partners sending referrals long after they sign up.
Built and hosted by the team running your outreach and partner program, so the site keeps up with what you're pitching this quarter.
Designed around who you sell to, so the site answers the questions buyers ask on your calls.
A dedicated page for each campaign, offer, or partner program, so paid traffic and referral links land somewhere built to convert.
We handle uptime, security, and speed, so a broken form or slow page never costs you a lead.
When your offer, pricing, or positioning changes, your site changes with it.
We dig into your product, buyers, and current pipeline to find where deals are getting stuck.
We build what the plan calls for: account lists, scripts, sequences, partner programs, or pages.
Outreach, campaigns, and programs go live with tracking in place from day one.
We review results with you regularly and adjust targeting, messaging, and programs based on what's converting.
Whether the founder is selling or you have a rep or two, we give them the market map, pipeline, and support systems a bigger team would have.
The people writing your outreach, recruiting your partners, and building your site are on the same call and work from the same data.
We'll tell you which function is your bottleneck right now and start there. More gets added only when it will move pipeline.
Pipeline sourced, partners recruited, payouts sent, and page conversions, visible to you anytime instead of in a quarterly summary slide.
Early-stage startups building their first repeatable sales motion, usually with the founder still selling or a rep or two on the team.
No. Most clients start with business development, often with a GTM strategy engagement, and add marketing, partnerships, or web later.
Builds like a website or script library can be one-time projects. Ongoing work like outreach, ads, and partner management works best over a year or more, since pipeline takes time to compound. There's no minimum term, and any setup fee depends on the services in scope.
Every engagement is custom-built, so we don't publish packages. After the intro call, you'll get a written proposal with scope, pricing, and any setup fees before anything starts.
Fill out the form below or email partnerships@defian.io. We'll set up an intro call, then send a proposal.
Tell us a bit about your startup, and we'll get back to you with a custom plan.
Prefer email? Reach us at partnerships@defian.io